Uniplate is here with a guide on why your dealership should invest in lipped number plates, including the benefits lipped number plates have for your business and why partnering with Uniplate for all supplies and printing is the perfect solution.
Explore Our Lipped Number Plates
What Are Lipped Number Plates?
Lipped number plates are a number plate style that features a ‘lip’ on the bottom to advertise a business’s contact details and marketing information. First introduced in the 2000s, they are a legal number plate that still keeps the readable part of the plate visible.
4 Reasons Why Lipped Number Plates Are a Smart Choice for Dealerships
There are plenty of benefits of lipped number plates, especially for car dealerships or businesses looking to advertise their services while out on the road.
1. Built-In Branding Opportunity
The lip, or the strip below the main part of the number plate, enables businesses to customise their plates with their branding. As long as the characters and spacing follow the rules set by the DVLA, businesses can display logos, URLs, phone numbers, email addresses, slogans and any sort of branding they want.
Lipped number plates turn every car into a mobile advertisement and offer a more subtle yet equally effective way to keep your company name in front of customers and the wider public.
2. Increased Customer Recall And Loyalty
Keeping customers coming back for more is key to business success. A great benefit of lipped number plates is that they help serve as a daily reminder of where a vehicle came from, increasing the likelihood that satisfied customers will return to you for their next purchase, or another service like servicing and MOTs.
3. Affordable, Ongoing Marketing
You’ll only have to pay for each plate printed, and once installed onto your vehicles, you’ll be making a huge return on investment as your lipped number plates will continue to promote your brand for years.
They’re a great benefit for small dealerships or independent businesses who want a marketing solution without ongoing costs.
4. Professional Presentation On The Forecourt
Imagine customers walking into your dealership to browse your vehicles and spotting your lipped number plates that are uniform, presentable and professional. They will help improve the overall look of your forecourt, helping to build trust and enhance the perceived quality of your vehicles and dealership.
Why Partner With Uniplate?
Industry-Leading Turnaround Times
While we do print number plates ourselves, we specialise in providing businesses with all the lipped number plate printing equipment needed for presentable, clear and high-quality plates.
From printers and laminators to components and consumables, we can get this equipment to your location in rapid lead times, helping you to produce fantastic, custom lipped plates for your advertising needs.
Quality Guaranteed
Since our beginnings in 1996, one of our main goals has been to provide businesses and car dealerships with the highest quality number plates and equipment possible.
We supply the latest printers and components to ensure printed plates are legal, safe and are made to last. As a member of British Number Plate Manufacturers Association (BNMA) and being ISO 9001 and 14001 accredited, you can rest assured that no matter what service you require, quality is assured.
Bespoke Design Services
Struggling with the design for your lipped number plate? Uniplate can help with a dedicated bespoke design service. The benefits of lipped number plates include the customisation on offer, and we have a team of expert designers who can make your lipped plates stand out from the rest.
Trusted By Dealerships Nationwide
We have been working with car dealerships, the automotive sector and other businesses for years, providing them with customer-focused services for their number plate needs.
What keeps businesses coming back is our commitment to ensuring we always meet unique requirements and our global network that enables us to consistently and reliably deliver high quality products and services.
Contact Us
The benefits of lipped number plates for businesses include a marketing solution that is highly customisable, professional and affordable. Whether you want to print your own or have made-up plates designed by experts, Uniplate is here to help.
We specialise in a huge selection of number plates and supply all the equipment you could possibly need. Browse our number plate printers, laminators, reflective sheeting, acrylics and consumables. If you need any assistance, get in touch with us on 01827 310 000 or send your enquiry to enquiries@uniplate.co.uk.
Benefits of Lipped Number Plates: FAQs
Can I add my dealership’s logo to the lip?
Yes! One of the main benefits of a lipped number plate is that companies can add their business logos and other marketing information. The only constraint is ensuring the logo size adheres to regulations.
Will the plates fit all vehicle types?
The standard size of a lipped number plate is 520mm x 11mm for the reflective part that must be visible, with the lip measuring 390mm x 20mm. These are designed to fit most UK vehicles.
Are there minimum order requirements?
There is no minimum order requirement on lipped number plates when ordering with Uniplate. This also goes for any equipment you wish to order. We provide equipment bundles for an all-inclusive, cost-effective way to get the exact amount of equipment you’re looking for.
How long do they last compared to standard plates?
A benefit of lipped number plates, as is for standard plates, is that they are made from quality materials and components made to last. The laminating process alone provides ultimate durability and protection from weathering or other types of damage.
Rest assured, when printed properly, lipped number plates will last just as long as standard number plates. Learn what equipment you need to print long lasting number plates.